Industrial toy company

The Industrial Company of the toy ( ICJ ) is a miniature toy manufacturer established in 1920 1 by Fernand Migault (rue de la Roquette in Paris ).

History

Faced with the success of the “Industrial Toy Company” and the need to expand, Fernand Migault, good salesman and manager, joins his cousin Marcel Gourdet, excellent technician 2 , who ran a boiler workshop, road ‘Ousson in Briare , and thus founded the Migault SA establishments in 1927 .

In 1929 the factory of the Ousson road was destroyed, victim of a fire. This is the time when the descendants of Jean-Félix Bapterosses take control of the company 3 . The seat is transferred rue d’Hauteville in Paris in the enamelbuilding of Briare . The company has employed a hundred or so employees.

During the war of 1939-1940, the plant was forced to convert to manufacture gas masks 4 .

On December 27, 1964, a new factory was inaugurated, Boulevard Loreau in Briare . However the company ICJ virtually disappears in 1967, shortly after buying the stocks of the company JRD it flow by mixing the pieces with his own making 2 . The factory is then taken over by a subsidiary of ITT to manufacture dials 5 , while a homemade toy is still a bit on the Rivotte estate also belonging to the Bapterosses family.

Agreements

Under the agreements signed with André Citroën in 1922, the company produces the exclusive sheet metal and wooden toys 1/ 10 th , the 5 Clover CV and B14 Citroen . These miniatures were distributed by Citroën dealers 1 . Nevertheless, the ICJ was prohibited from citing the mark in its advertisements. The agreement and the manufacture of the Citroën miniatures ceased in 1934 following the bankruptcy of this company and when the Michelin family took control of Citroën 6 .

A more flexible agreement was later signed with Louis Renault and many models of miniature vehicles Renault , in lithographed sheet metal and zinc alloy at scales from 1/ 10 th to 1/ 43 th , are manufactured. However, the ICJmust now sell its own production.

In the 1950s, a new agreement was made with Shell, which would give miniature petrol stations and the Shell Berre van in zamac (aluminum alloy, copper, zinc and magnesium) 5 .

Toys

Toys initially sheet metal and wood, motorized or not (scales 1/ th to 1/ 43 th ) were good and were very successful. The manufacturing was quite competitive with the productions of the time like Dinky Toys and Norev .

In April 2007, Norev, which bought the CIJ brand , announced 13 models in zamac and 2 in lithographed sheet metal (4CV Renault and Juvaquatre ). The models proposed under the name “Dream-Toys” are re-editions made in China .

Notes

  1. ↑ a and b The industrialist Giennois , p.  174
  2. ↑ a and b zamac toys p.  4
  3. ↑ An industrial adventure , p.  51
  4. ↑ Tell me Briare Canal p.  43
  5. ↑ a and b The industrialist Giennois , p.  175
  6. ↑ François Theimer, The Guidargus collectible toys , Editions de l’Amateur, 1990 p.  227 to 236

Bibliography

  • Pascale Nourisson, An industrial adventure. The manufacture of Briare (1837-1962) , editions Alan Sutton , coll.  “Paths and labors”,, 144 p. ( ISBN  2-84253-558-8 )
  • Jean-Pierre Roth, the industrialist Giennois 1821 to 2001 ,, 35 to 110 p. ( ISBN  2-9517946-0-6 )
  • Lionel Guillaume, Tell me Briare-le-Canal , Journal of Gien,
  • Thierry Redempt-Pierre Ferrer, toys in zamac CIJ-JRD , Toulouse, Drivers,, 212 p. ( ISBN  2-35124-003-0 )
  • Mick Duprat, The Renault toys, Retro Viseur, Paris , 1994
  • Paolo Rampini, France in Miniature 1900-1980, Edizioni Paolo Rampini, 2004

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