New York Toy Fair

The New York Toy Fair or the American International Toy Fair (stylized TOY FAIR ) is an annual convention of the toy industry held in mid-February, in the city of New Yorktaking place at Jacob K. Javits Convention Center and in different exhibition halls of the city. The event is reserved exclusively for toy industry professionals, press representatives and invited companies. The organization of the show is the responsibility of the Toy Industry Association 1 . The show’s organizers describe it as the biggest toy show in the Western Hemisphere.

This fair takes place a few days after the Nuremberg Toy Fair .


The toy show in New York began in February 1903 and only sympathizes with a dozen toy companies with Lionel trains among the featured products. 2

Gradually the event grew and more space was needed, which led the game companies to occupied e 1910 the site of an old hotel, at 200 Fifth Avenue.

In 1925, the convention is renamed International Toy Center. 3

The first Barbie doll was presented at the American International Toy Fair on March 9, 1959 by her designer Ruth Handler .

The 110 th Annual Toy Convention was held from February 10 to 13, 2013, and attracted more than 1,500 manufacturers, distributors, importers and sales agents from 30 countries to over 300,000 square feet (27,871 m 2 ) . Nearly 9,500 shoppers from more than 5,000 outlets came to the convention. Overall, there were some 30,000 participants from 92 countries. 4


The Jacob K. Javits Convention Center is used to host demonstrations and exhibition booths in a huge convention hall, while the different areas of the game district allow buyers to meet the salespeople of major toy manufacturers in a quieter setting.

  • on Fifth Avenue between 23rd Street and 24th Street
  • 1107 Broadway at 24th Street
  • 230 Fifth Avenue, between 26th and 27th Street
  • 1115 Broadway at 25th Street

Each building contains small showrooms of many manufacturers and they are interconnected by passages to floors. The products presented include current lines as well as samples of products not yet released or under development. Many manufacturers stage receptions or pre-event events for guests, buyers, media representatives, or dignitaries.


  1. ↑ Toy Industry Association  [ archive ] main site
  2. ↑ Moore, Angela It’s Not All Child’s Toy Play at Play Fair  [ archive ] Los Angeles Times (February 10, 2003).
  3. ↑ Sanderson, Peter TOY FAIR 2004 DAY ONE: BATMAN, HARRY POTTER & JUSTICE LEAGUE  [ archive ] IGN] (February 14, 2004).
  4. ↑ American International Toy Fair – February 10-13, 2013 – Welcomes Surge in Global Visitors  [ archive ] .

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